It might seem like a small thing, but a logo that isn’t used properly can create confusion and mistrust. We always want to use Rotary’s logos consistently and properly to maintain a global Rotary brand that members, donors, and the public can trust.

Over the next year, we plan to talk much more about branding. In the first of a series of Rotary Voices blog posts on this topic, Rotary’s brand specialist, Liz Thiam, explains why clubs should use the Rotary logo correctly in their communities and how they can do that. ( )