From April through June 2024, the public relations team collaborated closely with Rotary members to enhance their messages, secure interviews, and develop content that appeared in national and regional media in more than 21 countries. Rotary’s brand was amplified through 92 pieces of media coverage in outlets with a combined audience of 1.3 billion that reached an estimated 2.31 million and generated thousands of comments, likes, and shares on social media. Major news drivers included diverse Rotary initiatives that resonate globally, such as World Immunization Week and the Rotary International Convention in Singapore, When you’re ready to tell your story, use the public relations resources in the Brand Center to work with the media to increase visibility in your community. Click HERE to explore our Public Image Resources.