In our efforts to get the Rotary story out to in the world, social media is key. Even though many of our older Rotarians aren’t on Facebook, Twitter, Snapchat, and Instagram, our younger Rotarians are. If you’re neglecting social media, you’re missing a huge demographic when it comes to spreading the Rotary story.....
Social media is part of the larger communication strategy for Rotary International and it also needs to be a part of the strategy for zones, districts, and clubs.
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A lot of people will tell you to find a nice division of content, to create 20% original content, use Rotary International for another 80%. This is up to you and the people who manage your pages on the club and district levels. Different areas and regions have different likes, wants, and ways of responding. For my town, we never get interactions from reposting Rotary International posts on Facebook. Other towns and clubs in the same state get a ton. It really depends and it will be up to you to find that sweet spot of engagement percentage.
Whose Responsibility is Social Media on the Club Level?
It’s everyone’s, but we have a hard time getting that across somehow. Liking, sharing, and commenting on your club’s social media story is an easy way to help your club. Each like and share gets more exposure thanks to the rubrics of social media.
Try to encourage your club members and board to interact on social media. It’s not just the public image chair’s job, or the club president or secretary. All members of Rotary are part of the same team. Everyone needs to participate.
Check out this link about social media https://www.slideshare.net/danifogarty/how-rotary-clubs-can-use-social-media