Public Image Update - October / November 2024

Posted by Laura Spear, Rotary Zone 32 Public Image Coordinator

Dear District Governors, District Public Image Chairs in Zone 32, and everyone interested in Rotary Public Image,

Here is the monthly Public Image update for October / November:

  • Brand Center: New resources are always being added to the Brand Center. It should be your single source of truth for brand-compliant logos, brand elements, and templates.
  • One often-overlooked brand element is the typography or font that you use in your communication materials. When you use Rotary’s typography, or fonts, you help keep our communications cohesive and distinctive. Build recognition for your club and Rotary by using these fonts. You can use the free options when the licensed options aren’t available or are cost-prohibitive: Open Sans or Arial. 
  • Find Brand Guidelines for People of Action in the Brand Center. Take the Promoting Your Club as People of Action course in the Learning Center. Make sure your photos show Rotary members in action, not just posing for pictures!
  • The Learning Center has new resources for public speaking, created in partnership with Toastmasters. (Login with your rotary.org credentials.) These include:
  • Rotary Leadership Institute offers a variety of courses to help Rotary members learn more about Rotary from each other. In September, RLI Northeast America launched a new 2024-2025 graduate course called "Capturing the Value of your Impact." This course explores the meaning of IMPACT, including topics that relate to building a positive Public Image:
    • Impressions
    • Personality
    • Attitude
    • Communication
    • Teamwork
Please Read more.......

Important dates:

November 4 at 7:30 PM EST: Membership webinar - Your Club's IQ (Irresistibility Quotient: Strategies to Enhance Participant Engagement." Zoom link
December 15: Deadline to register for the 2025 Rotary International Convention in Calgary at a reduced rate.

Question of the month:

Q: I know I have to use my club name with the Rotary logo [master brand]. How can I update the People of Action logo to include my club name?

A. The People of Action templates do not support adding your club or district name. Use the templates that are in Brand Center for social media postings, banners, and print ads. Keep in mind that you should only use the action verbs in the templates.  

You can use photos that highlight your club in action. Use images that portray Rotary participants as people of action:

  • Show real-life, everyday moments.

  • Use images that have a sense of motion.

  • Show several people working or connecting, but avoid large group shots.

  • Use warm lighting and natural colors.

  • Represent the diversity of your club and community.


Yours in Rotary,
Laura Spear
2024-2025 Rotary Public Image Coordinator, Zone 32