Dear District Governors, District Public Image Chairs in Zone 32, and everyone interested in Rotary Public Image,
Here is the monthly Public Image update for November / December:
- Brand Center: New resources are always being added to the Brand Center. It should be your single source of truth for brand-compliant logos, brand elements, and templates.
- Rotary's Public Service Announcement (PSA) campaign has reached millions of Americans through TV, radio, and print ads, with a total donated media value of $38.8 million and counting. Keep the momentum going by expanding PSA distribution in your area, through your own media connections, or by contacting local TV and radio station program directors. Learn more by downloading the How to Work with Media Outlets to Get Coverage for Your Club presentation from Brand Center and accessing the full suite of People of Action PSA campaign assets at the PSA Download Center.
- Many members struggle to answer the question, "What is Rotary?" The Learning Center features a course called Promoting Your Club as People of Action. The People of Action narrative provides a simple and consistent answer and rallies us around a single idea.
- The Learning Center has launched a new course, The Importance of Eradicating Polio. This course is a great resource for introducing members and your community to Rotary's polio eradication efforts.
- The Rotary Foundation has a new thank you video (in Brand Center) for donors. You can share it with clubs or use it in public forums and fundraisers that focus on projects funded through district or global grants. (in Brand Center).
Important dates:
December 15: Deadline to register for the 2025 Rotary International Convention in Calgary at a reduced rate.
January 6, 2025, 7:30 Eastern time: Oiling the Squeaky Parts: Strategies to increase Your Club's Abuility to Adapt.
January 27, 2025, early evening Eastern time: Webinar on storytelling. Save the date! More information will be forthcoming.
Question of the month:
Q: Can I use a lockup logo with the name and date of an event?
A. Lockups are district or club logos that have been combined with a partner, event, program, or sponsor’s logo or name to show your affiliation with the other entity. Use your Rotary, Rotaract, or Interact logo rather than the Masterbrand Signature (Rotary’s official logo) alone when creating your lockups. By combining your logo with your partner, event, program, or sponsor’s logo or name, you’re making it clear that the affiliation is with your club or district, not with Rotary International.
You should not use lockups for committee names, ongoing programs, or dates or with multiple partners. And, you should always use the lockup template in Brand Center for brand compliance.
Yours in Rotary,
Laura Spear
2024-2025 Rotary Public Image Coordinator, Zone 32