Posted by Laura Spear, Rotary Zone 32 Public Image Coordinator

Dear District Governors, District Public Image Chairs in Zone 32, and everyone interested in Rotary Public Image,

Here is the monthly Public Image update for  December / January:

  • Brand Center: Organized in 3 sections. Make sure you are familiar with each!
    Our brand — Learn about the elements that make up our brand, how to promote Rotary and your club, and how to use our People of Action materials to strengthen Rotary's brand.
    Downloads — Download ready-made promotional materials, including print and digital ads, images, videos, and audio
    Templates — Create your own club, district, and zone logos and promotional materials with easy-to-use and customizeable templates
  • Find People of Action materials that you can use and customize here. Talking about Rotary members as  People of Action is a way to reflect how we see ourselves and what makes us different, while helping others clearly understand who we are and what Rotary is about. Use the materials in Brand Center to create a personal connection with your audience by emphasizing how we create change in the communities we serve......
Please read more ....
Important dates:

January 6, 2025, 7:30 Eastern time: Oiling the Squeaky Parts: Strategies to increase Your Club's Abuility to Adapt.
January 28, 2025, 7:00 Eastern time: Webinar on storytelling

Question of the month:

Q: I want to update my club's badges. What should I use?

A. Generally, badges should have the Masterbrand or the one-color Mark of Excellence. Most preferred options will include their club name, but it is not required for the club logo to be used. Badge options with the Masterbrand, such as this one https://www.crsmarketing.ca/r691m2-name-badge-style-2.html, are acceptable options. We also recommend the acrylic or credit card style badges like this one: https://www.crsmarketing.ca/acrylic-name-badge-2-3-4-x-3-5-r90020w.html. The badge options from Best Badges are also great. In Canada, you can try ordering from https://brandingcentres.com/ or from Russell Hampton direct. If you find a local vendor that is not licensed, you can provide these for your club by requesting limited authorization and submitting the One-Time Trademark Authorization Application.
 

Yours in Rotary,


Laura Spear


2024-2025 Rotary Public Image Coordinator, Zone 32