Get Your Club Ready in Giving Tuesday  - Dec 1, 2020

Giving Tuesday has turned philanthropy into an event for everyone. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.  In 2019, Giving Tuesday raised nearly $2 billion. Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.

And eight years after its inception, what began in the United States as a day focused on monetary donations has expanded across the globe (over 70 countries including Canada) and transformed to include volunteering, finding ways to show gratitude, and educating people about the value of altruism. For Rotary, as for many other nonprofit organizations, Giving Tuesday has become an important part of the philanthropic calendar.

Rotary has embraced the concept, encouraging the use of Giving Tuesday as a fundraising opportunity for clubs and for The Rotary Foundation. Since 2017, Rotary has also used Giving Tuesday to reach out directly to prospective and current donors, and the campaign has grown each year. In 2019, Rotary raised over $550,000 from donors all over the world in response to a Giving Tuesday email campaign......