The People of Action public image campaign helps you bring the Rotary story to life by showing Rotarians as the people of action we are. Telling our People of Action stories in a meaningful, coordinated way builds the public’s understanding of who we are and what we do. It highlights the impact we make in our communities and around the world. Here are five steps to creating your own People of Action story and an example......
Go to the January 2018 Rotary Leader page three for the rest of the story: http://www.rotaryleader-en.org/rotaryleader-en/en201801?pg=3#pg3
FIVE STEPS TO TELLING A PEOPLE OF ACTION STORY
The new People of Action public image campaign helps you bring the Rotary story to life by showing Rotarians as the people of action we are. Telling our People of Action stories in a meaningful, coordinated way builds the public’s understanding of who we are and what we do. It highlights the impact we make in our communities and around the world.
USE THE FOLLOWING QUESTIONS TO DEVELOP YOUR OWN PEOPLE OF ACTION STORY (LIKE THE ROTARY CLUB OF GOLDEN, COLORADO, USA, DID as shown in The Rotary Leader January 2018 on page 4)
1 WHAT WERE YOU OR YOUR CLUB TRYING TO ACCOMPLISH?
What was the problem or challenge in your community that your club wanted to help solve? Describe how your club members identified the problem. Did you have national or global statistics that showed the importance of addressing this issue?
2 WHO IS YOUR STORY’S AUDIENCE?
Beyond Rotary members, who were you trying to reach? What did they know about Rotary? What did they think and feel about us? What do we want them to think and feel?
3 HOW DID YOU OR YOUR CLUB TAKE ACTION?
Describe how you gathered resources and used the expertise of Rotarians or community members to tackle the challenge. What obstacles did your club face as you worked on the project? What action phrase best represents the action you took? (Together, We Connect? We Transform? Inspire? End Polio?)
4 WHAT WAS YOUR IMPACT, AND WHAT EVIDENCE SUPPORTS THIS?
What were the outcomes of your project? How many people did the project affect? What are some relevant statistics? (Be careful not to use too many numbers.) What changes did the project produce? How did the project touch the lives of people in your community?
5 WHAT DO YOU WANT YOUR AUDIENCE TO DO NOW?
The key to any good ad is your call to action. Do you want your audience to learn more, support your cause, or perhaps join you at an event?
Once you’ve created your People of Action story, use it to promote Rotary in your community. Share it with us, too. We select a few stories to post on our blog, Rotary Voices.
For additional help, download our People of Action materials in the Brand Center.