The work of Rotary begins in the community, and every community has its own unique needs and concerns. While we serve in countless ways, we’ve focused our efforts in six key areas to maximize our impact. These areas encompass some of the world’s most critical and widespread humanitarian needs. Rotary members planning new service projects are encouraged to consider these areas and the many opportunities for innovative projects within them. Rotary International and The Rotary Foundation have adopted six areas of focus as organizational priorities: .....



  • Peace and conflict prevention/resolution

  • Disease prevention and treatment

  • Water and sanitation

  • Maternal and child health

  • Basic education and literacy

  • Economic and community development

There are countless ways that Rotary clubs can address these issues both locally and internationally.

For ideas, consult the publication Rotary’s Areas of Focus Brochure (965en) . It s available in a pdf format on website.



Economic and Community Development is one such area of focus that Rotary has asked all clubs to focus on , especially in Ocotber. What is your club doing?


Here are some ideas:

  • 190 million people are funding their business endeavors through microfinance

    • Partner with a local microlender to improve access to financial services and provide financial infrastructure in the community.

    • Develop mobile banking resources in partnership with a microlender. Cell phones, which can be used to make deposits and transfer funds, can increase access to banking systems in developing communities

    • When supporting service projects in a developing community, purchase goods and supplies locally to stimulate the economy and avoid unnecessary shipping fees

  • 1.4 billion people — nearly half of them employed — live on less than $1.25 a day

    • Expand vocational training opportunities, including job placement programming, at local nonprofit organizations

    • Send a vocational training team to teach business leaders in developing communities how to create a business plan and maintain accurate financial accounting.

    • Partner with a cooperative that provides training, joint economic ventures, and ownership of assets to its members through a democratic structure

    • Provide equipment or supplies to a cooperative to increase production and sales in the local market

    • Support entrepreneurs and small businesses in developing communities. The success of local business leaders can multiply employment opportunities in the community