Strategic planning (or long range planning) is a powerful tool for the development and successful operation of every Rotary club. A solid long range plan keeps the club focused, making it more efficient in its operation and more successful in achieving results. A strategic plan helps bridge the annual change in club leadership, and keeps the club on a more sustainable course for the future.

The approach is a cornerstone of Rotary's Club Leadership Plan - Be a Vibrant Club and is endorsed as a sound practice by Rotary International.