Posted by David Andrews, Chair, District 7070 Public Image Committee

The Rotary International Board of Directors has made it very clear. A brand is more than just a logo, but a logo is a big part of our visual identity. When the public sees it throughout their community, they begin to think of Rotary members as people of action. Using the same visual elements unites Rotary, Rotaract, and Interact and allows us, as a diverse global organization, to tell our story with one voice.

The RI Board of Directors is asking every club to update its logo to align with Rotary’s brand guidelines

Unfortunately, I have  noticed that some Rotary Clubs in our District are altering the Rotary logo for use in the marketing and promotion of their various events and projects.

This sends the wrong signal to the public. Many do not know who we are now and different “looks” to our logo just makes it worse. Please use the Rotary Brand Center ( see : ) and USE ONLY THE ONE ROTARY LOGO in your marketing and public relations initiatives. That would include your website , all social media sites and any signs you may have created.  

A consistent voice and unified visual identity are essential components of a strong brand. Learn how to use Rotary’s communication and design elements to build awareness and recognition of Rotary and to tell the story of people of action. We continue to strive for One clear consistent look and message in all that we do, to ensure that everyone knows our “Rotary” message.....

For many years, our Rotary wheel stood alone as our logo on signage and communications materials. Although the words Rotary International were embedded in the wheel, they were hard to read from a distance. As a result, the general public did not always recognize Rotary’s involvement in a project or activity. That’s why we decided to expand our official logo to include the word “Rotary” next to the wheel. (That was 13 years ago). 

This is our official logo and our masterbrand signature, which should be used whenever possible.


The Rotary wheel is our mark of excellence. In addition to being a component of our official logo, it may be scaled up for greater impact and used separately but in close proximity to the masterbrand signature.

Here are some Do's and Dont's from the Rotary Brand Center:

Check out "Your logos at a Glance":

Take the Learning Center course Our Logo: Representing Rotary to learn more about using club logos.

Please be careful not to incorporate the use of these ideas into the Rotary logo.