
Dear District Governors, District Public Image Chairs in Zone 32, and everyone interested in Rotary Public Image,
Happy new year! Here is the monthly Public Image update for January.
- Brand Center has several how-to videos to help you with its easy-to-use templates. Learn how to use the templates to design your custom club or district logo, People of Action ads, and other promotional materials.
- Brand Center now includes a new video, "Unstoppable," which tells the story of Rotary's historic role in helping rid the world of polio. Share this exciting video on your website and social media channels to show your community what Rotary does.
- To deepen understanding of the many ways Rotary adds value to members' lives, Rotary is featuring three new testimonial videos as part of its new promotional campaign. As People of Action, diverse members share their unique stories and how Rotary helps them further their passions and professions. Feature these videos on your club and district websites and social media channels to show potential partners and members the value they can find in Rotary.
- Tell your Rotary stories with data. The new Rotary Impact Handbook can help guide your club or district in gathering the right data to show your impact and demonstrate that you're people of action.
- The Importance of Eradicating Polio is a new course in the Learning Center. Learn about Rotary's continued efforts to eradicate polio forever, as well as how you can support this cause.
- Rotary now has a WhatsApp channel! Subscribe to the channel at: https://on.rotary.org/whatsapp
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- Question of the month:
Q: Some Rotary clubs in my district refuse to use the Master Brand logo and template to create a club logo. They want to use their old club logo instead. How can we persuade them to adopt the new design?
A: Change is difficult, but presenting a unified and consistent image strengthens our brand — which also strengthens our ability to do good in the world. Clubs and districts should always use their official Rotary club logos in all communications.
Yours in Rotary,
Laura Spear
2024-2025 Rotary Public Image Coordinator, Zone 32